As we walk through any given mall, airport, or rest area, the one universal experience we all have is the smell of a sweet, sugary, freshly baked cinnamon roll wafting from the Cinnabon kitchen. And, let’s face it, that aroma is a hard one to pass by without stopping.
And now, it might be getting a bit harder to walk past, as Cinnabon is rolling out (pun intended) a new frosted cinnamon bun sure to wreck your New Year’s resolutions. In honor of the new “Mean Girls” movie—which is the musical adaptation of the hit 2004 film coming to theaters on Jan. 12—Cinnabon is launching a new cinnamon roll. That means, get in loser, we’re going to Cinnabon!
Cinnabon is releasing a pink frosted roll to mark the movie's debut since “Plastic” Wednesdays require pink. Cinnabon will serve pink-frosted baked items every Wednesday through Feb. 7 starting Jan. 3. While supplies last, participating restaurants nationwide will offer pink-frosted Bons and CinnaPacks every week.
Pink cinnamon buns are only available at restaurants on Wednesdays, but Cinnabon knows you might want to grab them other days. That's why it's selling Mean Girls x Cinnabon pink packs every day for a month, or while supplies last.
Select stores sell “On Wednesdays We Wear Pink (Frosting)” CinnaPacks. Four-count and six-count Classic Roll CinnaPacks and nine-count and 15-count MiniBon CinnaPacks contain pink-frosted cinnamon rolls. Special CinnaPacks cost $18.
The "Mean Girls" at Cinnabon: You can sit with Cinnabon anytime, but especially on Wednesdays. All Wednesday pink Bon purchases will earn Rewards members double points. They get 20% off CinnaPacks. Joining is free, and you'll get a free BonBites order.
Rewards members, non-rewards members, and even first-time Cinnabon visitors can enter to win a private screening of the new “Mean Girls” film. Visit Cinnabon's website to enter for free. You could win movie gifts even if you don't win the screening.